PC Zone Website
Services
UX/UI Designer
Project scope
About the project
PC Zone is an online store specializing in computer products, accessories, and custom PC builds. The project focuses on a shopping experience for technology and gaming enthusiasts, from browsing categories and offers to exploring individual products. The design combines a technical visual style with a content structure that puts products and essential information first.
The challenge
The problem to solve
Buying computer products involves understanding a wide range of details and specifications, and the variety of options can make finding the right product complex. The design challenge was to organize that variety while keeping information clear, navigation simple, and offers prominent without overwhelming the browsing experience.
The solution
My approach
I organized the store into clear sections and used a visual hierarchy to guide attention toward products, offers, and shopping actions. Blue tones and dark backgrounds reinforce the brand’s technical character, while prominent product imagery and organized layouts balance visual appeal with clarity.
What did the experience need?
The experience needed organized product categories, useful information to support purchasing decisions, and a clear transition between shopping and exploring PC build options. Consistent colors, typography, and interactive elements were essential to make the store’s sections feel like parts of one coherent experience.
How I worked
The design focuses on three areas: organizing store content, clarifying browsing paths, and developing a visual language suited to technology and gaming audiences. These priorities shape the section order, page layouts, and emphasis on products and key actions.
Roadmap
From understanding the problem to the final interface and its details.
Research and discovery
- Understand the problem and users
- Review similar experiences
- Set priorities
User experience
- Organize content
- User flows
- Wireframes
Interface design
- Visual direction
- Interaction details
- Present the final design
Project duration 2 weeks
The outcome
A tech-focused shopping experience with clearly organized products
The final outcome is an e-commerce design that reflects PC Zone’s identity and gives computer products and gaming accessories a strong visual presence. It combines prominent offers with organized categories to help users explore the store and find options that suit their needs.
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