Apply SEO Website Redesign
Services
Interface and dashboard designer (UI/UX Designer)
Project scope
About the project
Interface design and an interactive experience for an advanced SEO analysis tool, focused on presenting complex data and charts in a clear visual format that SEO specialists and developers can quickly act on.
The challenge
The problem to solve
Many SEO analysis platforms present an overwhelming amount of data, making it difficult for users to extract useful insights and prioritize improvements to their websites’ search performance.
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New users face a steep learning curve because of complex technical terminology and a lack of guidance on how to resolve the issues they discover.
The solution
My approach
We analyzed widely used international SEO tools and reviewed professionals’ complaints about screens crowded with numbers but lacking clear, practical recommendations.
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Our research focused on marketers’ daily website audit workflows, revealing a strong need to categorize technical issues by their direct impact on search rankings.
What did the experience need?
Our research focused on marketers’ daily website audit workflows, revealing a strong need to categorize technical issues by their direct impact on search rankings.
How I worked
The work began by understanding user needs and organizing information, then turning those insights into clear flows and interfaces that support reading data and setting priorities.
Roadmap
From understanding the problem to the final interface and its details.
Research and discovery
- Understand the problem and users
- Review similar experiences
- Set priorities
User experience
- Organize content
- User flows
- Wireframes
Interface design
- Visual direction
- Interaction details
- Present the final design
Project duration 6 weeks
The outcome
A clearer analysis experience
One-click report exports and customizable dashboards aligned with target performance indicators increased the speed of audit work by 50%.
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